A “Treasured” Vintage Firebird Reborn: The new Epiphone Ltd. Ed. Joe Bonamassa “Treasure” Firebird-I Outfit was closely modeled after Joe’s original 1963 Firebird. Joe worked closely with Epiphone’s legendary luthiers in Nashville, Tennessee to recreate his rare single pickup Firebird that was made in the first year of the guitar’s production at the Epiphone & Gibson factory in Kalamazoo, Michigan. And according to Joe, the new Epiphone “Treasure” Firebird-I far exceeded his expectations. “The guitar is called ‘Treasure’ as it’s based on the ’63 Firebird that was graciously gifted to me 4 years ago,” said Bonamassa. “We A/B’d the new Epiphone with my two original 63s. The Epi’s play and sound better! Ugh… I just paid $12,000 for one!”
The “Treasure” Firebird-I is powered by the new ProBucker™ FB720 pickup, reconstructed at Epiphone to the original specifications of Gibson Firebird pickups from the mid 60s. Accept no substitutes! The ProBucker™ FB720 has two Alnico II bar magnets used as blades in coils along with a steel reflector plate to achieve the classic Firebird tone of the 60s.